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| Lana Del Rey H & M |
Lana Del Rey H & M. Beautiful
images of H & M confirmed rumors about the new campaign face Lana Del Rey.
With soft knit sweater in pink, retro hairstyle and sexy look makes the singer
feel like the fashion winter.
"We are thrilled that we
style model Lana Del Rey could win for our fall campaign," says Donald
Schneider. The creative director of H & M continues: "Lana is unique.
Therefore, we wanted to create a very special film and print campaign. "
With the press release, the
Swedish company is now officially confirmed what many media announced as early
as June: namely, that the "Video Games" singer in the fall of
advertising is to face - and voice. Because the 26-year-old Lana Del Rey H & M
not only posing for the photographers Inez van Lamsweerde and Vinoodh Matadin
but sings in a video, a cover version of the song "Blue Velvet" from
the eponymous film by U.S. director David Lynch (published 19 September Hm.com
2012).
Already, fans may be pleased with
the first pictures. In peach mohair sweaters, tube in the monochrome look and silky
hair seduces Lana Del Rey viewers. A total of two series of print ads are
planned.
The mood of the ads is very LA
Noir and inspired by the fall collection which also fits very well with Lana's
own style," explains Donald Schneider. And a TV ad of this nature, it has
never happened anyway.
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