Lana Del Rey Autumn is cuddly!

Lana Del Rey H & M

Lana Del Rey H & M. Beautiful images of H & M confirmed rumors about the new campaign face Lana Del Rey. With soft knit sweater in pink, retro hairstyle and sexy look makes the singer feel like the fashion winter.

"We are thrilled that we style model Lana Del Rey could win for our fall campaign," says Donald Schneider. The creative director of H & M continues: "Lana is unique. Therefore, we wanted to create a very special film and print campaign. "

With the press release, the Swedish company is now officially confirmed what many media announced as early as June: namely, that the "Video Games" singer in the fall of advertising is to face - and voice. Because the 26-year-old Lana Del Rey H & M not only posing for the photographers Inez van Lamsweerde and Vinoodh Matadin but sings in a video, a cover version of the song "Blue Velvet" from the eponymous film by U.S. director David Lynch (published 19 September 2012).

Already, fans may be pleased with the first pictures. In peach mohair sweaters, tube in the monochrome look and silky hair seduces Lana Del Rey viewers. A total of two series of print ads are planned.

The mood of the ads is very LA Noir and inspired by the fall collection which also fits very well with Lana's own style," explains Donald Schneider. And a TV ad of this nature, it has never happened anyway.


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